Creative intelligence for performance teams

Know which creatives earn their spend.

Every creative scored on 60 signals in under a minute, then tied to what your Meta and Google ads actually did. Fix what's draining budget before you scale it.

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See what your score report looks like

Scores ads forMetaTikTokYouTube

12,400 creatives analyzed · 744k signals checked

A real ad creative scored and annotated by Qualea — 51
Creative score
5189+38
Scored by Qualea

~60s

From upload to scored report

60 signals

Across four weighted pillars

+$8,000/mo

Typical revenue lift after the fixes on $10,000/mo ad spend. Illustrative example.

Get a real audit from a senior expert, not just AI.

Founder worked with

Connect with Mikhail on LinkedIn

From audit to outcome

Tie every score to what it actually earned

Connect your ad accounts and Qualea matches each creative's score to its real spend and ROAS, so you cut what's draining budget and put more behind what works.

Connect your ad accounts

Meta, Instagram, TikTok, Google Ads, YouTube, Snapchat. Read-only, in a few clicks.

We score every running creative

The same 60-signal rubric, now applied to the ads actually spending money.

See what earns its spend

Each score sits next to real spend and ROAS, so the budget wasters are obvious.

Your creatives, by quality and spend

illustrative

ROAS

LuckyScaleBudget wastersGood craft

Quality score

Each dot is a creative, sized by spend. The red dots are high-spend and low-quality, the budget you can move today.

Quality Spend Rate

36%

of ad budget is behind high-scoring creative. The other 64% is wasted, and that's the norm.

From the monitoring feed

illustrative

Scored 'Spring Launch' 82/1002m ago
Flagged $1.4k/day behind a 41-scoring ad18m ago
Fix prompt generated for 'Promo Static'1h ago
Meta synced, 214 creatives checked3h ago

ScaleLuckyBudget wastersGood craft

One fix, measured: low-contrast CTA, one revision

illustrative until first case study

5886

Score after the fix

CPA −22%

Six weeks after relaunch

CTR +18%

Same audience, same budget

12 days

To beat the old creative

Weekly CPA, indexed

Fix shipped after week 1.

Test a creative free

or book a call

What you get

A real deliverable, not a printout

Every ad comes back as an interactive report, scored, annotated, and prioritized in seconds. No deck to wait for, no PDF to decode.

60-signal scored breakdown
Every ad scored across Basics, Message, Attention, and Relevance, with the reasoning behind every pass/fail.
Top fixes, prioritized by impact
Not generic. Specific to your creatives, ordered by what's likely costing you the most performance right now.
Next-test recommendations
A short list of variations and angles to ship next, written for your media buyer, not a marketing essay.
AI fix prompts, ready to run
Every failed signal becomes a copy-paste prompt for Imagen, Veo, or your designer, so the fix ships, not just the diagnosis.

What a fix looks like

Three real examples of audit-driven changes

We don't just flag what's wrong. The deliverable shows you exactly what to change, why, and the lift to expect.

Example 1
MessageCTA clarity & specificity
+22% CTR
typical DTC range, Meta auction-stage
Before
Generic "Shop now" overlaid at 0:04. No product name, no value frame, no objection handled. Reads as a default button instead of an offer.
After
"Try a 7-day pack, first 100 ship free." Names the product, time-boxes the offer, and addresses the #1 objection (commitment), all in 9 words.
Why it matters: Message is 4 of 20 framework points; the CTA carries roughly a quarter of that weight because it converts intent to click. A vague CTA is the single most common failure we see in DTC creative audits.
Example 2
AttentionFocal point hierarchy
−30% scroll-past
first 1.5s of pre-scroll testing
Before
Three competing focal areas: founder face (top-left), bold headline (center), and product packshot (bottom-right). Eye-tracking heatmap predicts viewers scan, then bounce within ~1.4s.
After
Product packshot promoted to single primary focal point. Founder face de-saturated and downscaled to secondary. Headline broken into a 2-line block under the product. One thing to look at, then read.
Why it matters: Attention pillar is 5 of 20 points; focal point is its anchor criterion. Multi-focal creative leaks 30–40% of paid impressions in pre-scroll testing. It's the failure that's hardest to see because each element looks fine on its own.
Example 3
RelevanceEmotional appeal × audience match
+20% CVR
audience-matched creative lift, DTC median
Before
Aspirational lifestyle shot of a 22-year-old at a rooftop bar. Customer base from your last 90 days of orders skews 32–45, suburban, repeat-purchase driven. Aesthetic is correct for the brand but wrong for the buyer.
After
Same product reshot in a kitchen-counter context with a mid-30s home cook. Same brand colors, same logo treatment, but the emotional frame is "this is for me" instead of "this looks cool."
Why it matters: Relevance is the heaviest pillar at 6 of 20 points. Emotional-appeal mismatches are the kind of failure agencies and AI tools both miss. They look at the creative in isolation rather than against your actual buyer profile.

Customer stories

What teams see after the first audit

Artem's ad, audited by Qualea — Artem
Founder, BABP

Michael's ad, audited by Qualea — Michael
Founder, IMFire

Test a creative free

or book a call

How we're different

Qualea vs. doing it yourself or an agency

You've probably tried at least one of these. Here's the trade-off on each.

Axis

Qualea

In-house

Agency

Turnaround

~60 seconds

Instant score on every ad

Hours of back-and-forth

And still a judgment call

1–2 weeks

Plus kickoff calls and revisions

Framework depth

60 signals, 4 weighted pillars

Basics · Message · Attention · Relevance

Gut feel + Slack threads

No shared rubric to point at

Usually ad-hoc

Varies by who is assigned

Consistency

Same ad → same score

Deterministic rubric, not vibes

Depends who is looking

And what kind of day they had

Varies by strategist

Senior is busy with the retainer

Cost

Flat monthly pricing

Predictable cost from a single plan

Wasted ad spend

Plus your own hours

$2K–$10K

Retainer or project fee

What you walk away with

Score + prioritized fixes + rewrites

Specific to your creative

Spreadsheets and opinions

And still no real answer

A slide deck

And another meeting

Test a creative free

or book a call

How we score

60 signals across four weighted pillars

Every ad runs against the same rubric, so the same input always returns the same score, with the reasoning shown for every signal.

Basics

15 signals

Is your creative production-grade and on-brand?

·Logo present & legible
·Brand colors compliant
·Resolution & aspect ratio for platform
·Type hierarchy readable on mobile

Message

14 signals

Does the viewer understand the value in the first 3 seconds?

·Hook clarity at 0–3 sec
·Product category recognizable
·Call-to-action specificity
·Headline, visual, and CTA alignment

Attention

16 signals

Does it earn and hold attention in a noisy feed?

·Hook density per beat
·Pattern interrupt strength
·Pacing & cut length
·Visual hierarchy in thumbnail

Relevance

15 signals

Does it match the audience, platform, and funnel stage?

·Audience and creative match
·Platform-native cues
·Funnel-stage appropriateness
·Emotional register

Deterministic scoring, not vibes. Every signal is pass/fail against the rubric, weighted by pillar, and you can see the reasoning behind each one.

In your stack

Score creatives wherever they're made

Qualea runs as a scoring API and a hosted MCP server. Gate every creative in your ad-ops pipeline, score inside Claude and your agents, and wire it into CI before a dollar is spent.

Scoring API

REST + webhooks. Score one creative or your whole pipeline.

Hosted MCP server

Drop Qualea into Claude, Cursor, or any agent as a tool.

Gate in CI

Block under-performing creative before launch, automatically.

Request access · private beta

Pricing

Built for teams running real spend

From pre-flight scoring to real performance to your next creative. One rubric across the whole loop.

Studio

$249/mo

Score every creative before you spend a dollar.

“I want every creative scored before it spends.”

All 60 signals, 3 frameworks
Unlimited pre-flight scoring
Full reports + copy-paste rewrites
Up to 3 brand profiles
Analysis history

Get started

Agency

$699/mo

Score creatives, then see what they earn.

“I run real spend and need to know which creatives earn it.”

Everything in Studio
Connect Meta, Instagram, TikTok, Google Ads, YouTube, Snapchat
Creative quality vs. ROAS dashboard
Quality Spend Rate
Near-real-time monitoring + fatigue alerts
Team seats

Book a demo

Loop

from $999/mo

Turn performance into your next creative.

“I want the next campaign built from what is winning.”

Everything in Agency
Generate + adjust next-campaign creative from what wins
Guided, performance-grounded fixes
Priority support

Book a demo

Agentic

Private beta

Custom

Score programmatically. API + MCP.

“I want scoring inside my own stack and agents.”

Scoring API + webhooks
Hosted MCP server
Score in agents, pipelines, CI
Custom volume + controls
Everything in Loop

Request access

Annual billing available. Agentic is custom-quoted, in private beta.

Frequently asked

Do I need an account?+

Yes. Scoring runs inside your account, so reports are saved, versioned, and shareable with your team.

What's included in a plan?+

Every plan scores creatives against all 60 signals with the full pillar breakdown (0–100), prioritized fixes, and copy-paste rewrites, in about 60 seconds per creative. Plans differ by volume, brand profiles, and team features.

How accurate is it?+

The rubric is built from the criteria media buyers use to judge winning creative, weighted across Basics, Message, Attention, and Relevance. It is deterministic, so it is consistent, and you can see the reasoning behind every signal.

What kinds of ads can I score?+

Image or video ads for Meta, TikTok, YouTube and more, up to 10MB per upload.

Find what's killing your ad's performance.

Scored against 60 signals in under a minute, with every fix ranked by impact.

Test your creatives free

or book a call

Know which creatives earn their spend.

Tie every score to what it actually earned

Connect your ad accounts

We score every running creative

See what earns its spend

Your creatives, by quality and spend

One fix, measured: low-contrast CTA, one revision

A real deliverable, not a printout

60-signal scored breakdown

Top fixes, prioritized by impact

Next-test recommendations

AI fix prompts, ready to run

Three real examples of audit-driven changes

What teams see after the first audit

Qualea vs. doing it yourself or an agency

60 signals across four weighted pillars

Basics

Message

Attention

Relevance

Score creatives wherever they're made

Built for teams running real spend

Studio

Agency

Loop

Agentic

Frequently asked

Find what's killing your ad's performance.